David Robertson's
David J. RobertsonYou've heard it from a hundred business owners: 'I'm not in it for the money.' It sounds noble. It might even be true. And it's quietly killing their companies.
David J. RobertsonWhen a pay-performance gap was created before you got here, the answer is not abrupt correction. Here is how to own what the organization built and still move it forward.
David J. RobertsonMost business owners are bolting AI onto an org structure built for a different era. The smarter question is not which tasks AI can automate — it is what your organization looks like when you start from scratch with AI already in the room.
David J. RobertsonMost companies assume success in a role is unpredictable—so they never try to match personality to job requirements, and they pay for it in turnover, rework, and misaligned teams.